Cheapest car hire in Italy

Top tips when hiring a car in Italy

  • Watch your speed, Italy is hot on speeding and has extensive fixed and mobile speed cameras across the road network
  • Drive on the RIGHT, the steering wheel on your rental car will be on the LEFT
  • Don’t rush, Italy has some of the finest roads and countryside in the world, take your time and enjoy them
  • There are 15 car rental agents in Italy including big brands like Alamo, Budget, Europcar and Sixt
  • The best time to hire a car is 4-12 weeks before you travel, you'll get the widest range and cheapest prices

Italy car hire reviews

We welcome reviews from all of our customers, see what others have to say about us...
Rated 3.8 / 5 | 1,800 reviews

Laws and rules of the road when driving in Italy



    Road Driving Side



    Urban speed Limit



    Rural Speed Limit



    Motorway Speed Limit


    EUR  1.40/Ltr

    Current Petrol Price



    Drink Drive Limit


    EUR €







    Min Rental Age


    Min Driving Age


    Front and Rear



    Fixed and Mobile

    Speed Cameras


    Hands Free Only

    Mobile Phones

Recent customer reviews (average rating 8.0/10)



Rhino website i

Rhino website is easy and quick to make booking for car.



Interesting pla

Interesting place to visit and plenty to see. Hotel was over priced though and noisy.

Amanda Field


Only one compla

Only one complaint, it was not made clear that I would be charged extra for my full tank of petrol. I had to pay for the full tank even if I did not use half of it, I used two thirds. I would rather of replaced what I used en route back to the car hire drop off, I have never heard of this system before and they certainly do not use it in France where I live.


Compare car rental agents in Italy

Rental Agent
Rating (/10)
Customer Reviews
Mini (€/day)
Compact (€/day)
Intermediate (€/day)
Standard (€/day)
€ 24.45
€ 37.90
€ 54.05
€ 47.73
€ 25.71
€ 36.88
€ 48.99
€ 100.00
€ 47.14
€ 59.99
€ 89.14
€ 107.14
 Keddy by europcar
€ 32.42
€ 40.55
€ 53.35
€ 82.82
€ 33.42
€ 40.98
€ 46.56
€ 60.99
€ 28.14
€ 36.57
€ 44.28
€ 59.78
€ 23.10
€ 37.68
€ 176.00
€ 33.41
€ 18.82
€ 30.57
€ 40.53
€ 87.08
€ 75.97
 Sicily by car
€ 9.95
€ 28.73
€ 19.51
€ 159.66
€ 32.11
€ 40.73
€ 52.08
€ 108.79
€ 9.81
€ 26.96
€ 20.29
€ 33.19
€ 40.14
€ 42.13
€ 28.13
€ 52.49
€ 69.79
€ 198.56
€ 25.29
€ 38.82
€ 42.86
€ 106.58

Car rental agent statistics in Italy

  • 9.5/10
    Highest rated agent:
  • 3.2/10
    Lowest rated agent:
  • 332,335
    Total number of reviews in
  • 187
    Most Locations in Italy:
  • 18
    Average wait time
  • 33
    Total rental companies

Average prices per day for car hire in Italy

(SELECT TOP 7 [January],[Feburary],[March],[April],[May],[June],[July],[August],[September],[October],[November],[December],[VehicleMatrixCategory] FROM( SELECT VehicleMatrixCategory, [Month_Name], RateTotal / 7 as RateTotal FROM[cartrawler_v2].[dbo].[LocationVehicleHistoryV2] WHERE VehicleMatrixCategory in ('Compact','Economy','Fullsize','Intermediate','Luxury','Mini','Standard') AND CountryCode = 'IT' ) AverageRates PIVOT( AVG(RateTotal) FOR[Month_Name] IN( January, Feburary, March, April, May, June, July, August, September, October, November, December ) ) AS PivotTable ) UNION (SELECT TOP 1 [January],[Feburary],[March],[April],[May],[June],[July],[August],[September],[October],[November],[December],'SUV' as VehicleMatrixCategory FROM ( SELECT VehicleMatrixCategory, [Month_Name], RateTotal / 7 as RateTotal FROM[cartrawler_v2].[dbo].[LocationVehicleHistoryV2] WHERE VehicleMatrixType ='SUV' AND CountryCode = 'IT' ) AverageRates PIVOT( AVG(RateTotal) FOR[Month_Name] IN( January, Feburary, March, April, May, June, July, August, September, October, November, December ) ) AS PivotTable ) ORDER BY VehicleMatrixCategory

SELECT CAST(AVG(RateTotal/7) as decimal(19,2)) as AvgRateTotal FROM[cartrawler_v2].[dbo].[LocationVehicleHistoryV2] WHERE (VehicleMatrixCategory ='SUV' OR VehicleMatrixType ='SUV') AND CountryCode = 'IT'

Select category to see average car hire prices in Italy

*average daily rates based on 7 day rental, search for today's best prices.

Fuel prices in Italy

Month, YearDiesel €/ltrUnleaded €/ltr
Sep , 2020 1.27 1.40
Aug , 2020 1.29 1.40
Jul , 2020 1.30 1.41
Jun , 2020 1.30 1.41
May , 2020 1.25 1.37
Apr , 2020 1.28 1.39
Mar , 2020 1.35 1.46
Feb , 2020 1.44 1.55
Jan , 2020 1.48 1.59
Dec , 2019 1.47 1.58
Nov , 2019 1.47 1.57
Oct , 2019 1.47 1.57

Car rental price statistics in Italy

  • € 68.67
    Average price:
    (per week)
  • € 598.01
    Highest daily price:
    Opel Vivaro
  • 13,555
    Total cars available
  • 899
    Most popular model:
    Fiat 500L
  • 239
    Location with most cars:
    Rome - Airport - Fiumicino
  • € 9.8 per day
    Cheapest daily price:
    OPTIMORENT - Pantelleria - Airport

FAQs about car hire in Italy

How much does it cost to hire a car in Italy?

Car hire in Italy starts from just €9.80 per day for a (mini) class car from Optimorent. The average price to hire a car in Italy is just €90.80 per day, whilst the most expensive hire car in Italy is a Opel Vivaro car for a (standard) class from Enterprise costing €598.00 per day.

How do I get a free additional driver when hiring a car in Italy?

We often have special offers on car hire in Italy including free additional drivers, for example, Buchbinder is offering free additional driver and express check-in at Bolzano - City Centre for €23.74 per day.

Why is car hire so cheap in Italy?

Car hire prices in Italy are kept low thanks to the 27 car hire companies across the country. With over 387 car hire locations and 151,815 car hire options available, competition keeps prices low in Italy.

Who is the best car hire company in Italy?

Based on over 332,335 reviews from recent car hire customers, the best car hire agency in Italy Is Hertz who score on average 7.4/10 across all locations in Italy.

What is the most popular car hire location in Italy?

The most popular locations to hire a car in Italy is Rome - Airport - Fiumicino with 23 car hire companies and 239 cars to choose from.

How much does fuel cost in Italy?

Current fuel prices in Italy are €1.4/ltr for petrol and €1.27/ltr for diesel as of 21 September 2020, it’ll cost on average €56 to fill an average compact class car with petrol and €51 for diesel.

What are the speed limits in Italy?

Speed limits in Italy are in km/h and are generally 50 km/h on urban roads, 90 km/h on rural roads and 130 km/h on the motorways but you should always follow local signage.

What is the cheapest car hire company in Italy?

Optimorent is the cheapest car hire company in Italy offering a (mini) class car such as the Renault Twingo for as little as €68.60 per week.

What is the most popular hire car in Italy?

The most popular car hire category in Italy is the Fiat 500L available from 13 car hire companies in over 346 locations.

Most popular airport pick-up locations in Italy

Most popular train station pick-up locations in Italy

Guide to Italy

Italy, or the Italian republic to give its full name, forms part of the Italian Peninsula in the southern part of Europe, extending onto Sicily and Sardinia, the two largest islands to be found in the Mediterranean Sea. Italy has borders with Slovenia, Austria, Switzerland and France and contains two completely independent states which are Vatican City and San Marino.

The climate in Italy is quite varied, depending upon which parts of Italy we consider. In the South and upon the islands it has a typical Mediterranean climate, moving further inland and further North the climate is typically humid and subtropical. Italy has been a favourite European tourist destination for several decades, although most of the tourist trade happens on the southern coast and upon the two island of Sicily and Sardinia, many of the larger cities including Milan and Turin are very popular city break destinations.

Italy is synonymous with style and fashion, and although this mainly pertains to the clothing and fashion industry, Italy has also done much for the luxury car industry.  The Italian sports car brand Ferrari is a world renowned producer of high-performance sports vehicles. The company was founded by Enzo Ferrari in 1929, and has continued until present-day; to produce some of the world’s most valuable performance vehicles. During its long history, Ferrari has been deeply involved with Formula One racing, and the Italian Grand Prix is considered to be one of the highlights of the Formula One season.

Regions of Italy

Italy can be further subdivided into 20 separate regions; many of these are world renowned for their unique charm and character. Some of these regions make excellent choices for the visitor who wishes to see Italian culture up close, by touring in their own hire car or privately owned vehicle.
Tuscany is the region along the western coastline, and is renowned for its natural landscapes and its artistic influences. There are six locations within Tuscany that have been designated as UNESCO protected sites; these are the city of Florence, the city of Siena, the Cathedral of Pisa, San Gimignano and Pienza. Tuscany is typified by small towns and villages, its open countryside dotted with castles and impressive villas, and above all its wine making industry. Access to the region of Tuscany is easy, as it is served by two major international airports, Pieter international airport Galileo Galilei and Florence airport Amerigo Vespucci.
Sardinia is the second largest island in the Mediterranean Sea, covering an area of approximately 24,000 square miles. It is a mountainous island with several large coastal plains and exhibits a Mediterranean climate all year round. A popular destination for tourists looking for a beach holiday, Sardinia continues to be one of the best summer sun destinations in the world. Sardinia is not all about sun and sand, there are actually eight regional parks within Sardinia, all of which make a great choice of location to spend a day away from the beach.

Car hire pick-up locations in Sardinia

What not to miss
Places of interest to be found within the city of Milan include The Duomo, which houses the largest collection of marble statues in the world, the Binlioteca Ambrosiana, a library which contains many of the drawings produced by Leonardo da Vinci, and is considered to be one of the major repositories of European culture within Europe and the Teatro alla Scala, considered to be one of the most important operatic centres in the world.

If we consider Milan to be the fashion centre of Italy, then surely Turin must be the historic and cultural centre. Famous as the home of the Shroud of Turin, the cloth which is believed by many to have been used to wrap the body of Jesus Christ after the crucifixion. Motoring enthusiasts will be enthralled by a visit to either headquarters of Fiat, or Lancia, both of which have their head offices in Turin, along with some of their more classic models on display. History buffs will enjoy a visit to Palatine Towers; these are some of the best and most well preserved Roman ruins in Italy. Of course most people will wish to visit the Cathedral of St John the Baptist, which houses the aforementioned Shroud of Turin.

The Museo Egizio is also another significant historical site, and houses one of the most important collections of Egyptian antiquities found anywhere in the world. Turin is a city with a long and rich history, a fascinating place to explore, with a charm and ambience unlike any other city in the world.

Wherever in Italy you visit, get the most out of any trip when by hiring a car.

Other car hire locations in Italy

Should you hire a car in Italy?

Booking a hire car to drive around Italy is a great way of getting around, however the rumours of the Italian highway code should not be taken lightly. Driving in Italy is not for the faint hearted, particularly in the busy city centres. We recommend that you park your hire car on the outskirts and take advantage of the excellent public transport if venturing into the major cities of Milan, Rome and Naples to name a few.

However once you get out of the busy cities, the motorways are excellent and congestion free. We have a comprehensive range of rental cars in Italy to suit all occasions and budgets.

Fuel Prices in Italy

  • Price of petrol in Italy in September

    € 1.40/Ltr

    ($ 1.71/Ltr | 1.40/Ltr)
  • Price of diesel in Italy in September

    € 1.27/Ltr

    ($ 1.56/Ltr | 1.27/Ltr)

Cost to fill a rental car in Italy in September

  Petrol Diesel
Economy € 56.00  ($ 68.58) | € 50.80  ($ 62.21)
Compact € 56.00  ($ 68.58) | € 50.80  ($ 62.21)
Full Size € 70.00  ($ 85.72) | € 63.50  ($ 77.76)
SUV € 84.00  ($ 102.86) | € 76.20  ($ 93.31)
Carrier € 98.00  ($ 120.01) | € 88.90  ($ 108.86)

Next Upcoming Holiday


    Sunday 1 Nov 2020

    All Saints' Day - National holiday


Police Car in Italy

(Click to enlarge)

Police Cars Italy

Other Car Hire Locations in Italy

We specialise in car rentals throughout Italy to find you the best price and that's a promise...

Car Hire Naples
Economy 5 5 2 from €9.9 per day
Compact 5 5 3 from €14.1 per day
Mini 3 4 1 from €9.9 per day
Car Hire Rome
Economy 5 5 2 from €9.9 per day
Compact 5 5 3 from €14.1 per day
Mini 3 4 1 from €9.9 per day
Car Hire Turin
Mini 3 4 1 from €15.9 per day
Compact 5 5 3 from €23.5 per day
Economy 5 5 2 from €15.9 per day
Car Hire Milan
Economy 5 5 2 from €9.9 per day
Compact 5 5 3 from €14.1 per day
Mini 3 4 1 from €9.9 per day