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Unveiling the Mystery of Dubai's Ghost Town: La Mer

Dubai, a city synonymous with luxury, opulence, and architectural marvels, has always been a destination of wonder for travelers around the globe. However, nestled within this bustling metropolis lies a lesser-known story of La Mer – a site that was once a symbol of grandeur but now stands as a ghost town. In this blog, we delve into the story of La Mer, exploring its past, present, and how a car hire, like Rhinocarhire, can add convenience to your visit to this enigmatic location.

La Mer: From Bustling Attraction to Deserted Ghost Town

The Rise of La Mer

La Mer, once a vibrant beachfront destination in the heart of Dubai's Jumeirah 1 neighborhood, was renowned for its quirky, modernist design and lively atmosphere. It opened with grandeur, promising a blend of sun, sand, and entertainment. La Mer quickly became a hotspot for tourists and locals alike, bustling with life, laughter, and activity. With its trendy cafes, high-end boutiques, playful water parks, and pristine beaches, La Mer was a microcosm of Dubai's luxurious and forward-thinking spirit. Now all thats left is chains and derelict properties!

La Mer Once Loved Now In Chains

The Unexpected Closure

The buzz and excitement of La Mer, however, came to an unexpected halt. The reasons behind its closure remain shrouded in mystery and speculation. Some attribute it to economic reasons, while others speculate about redevelopment plans by the city's ambitious urban planners. Whatever the cause, the once-thriving destination now lies eerily quiet, its shops shuttered and its walkways deserted.

Deserted Street View La Mer, Dubai

Laguna Waterpark La Mer  Permanently Closed

La mer Waterpark Permanently Closed

La Mer Restaurants All Closed

Dubai La Mer Closed Down

No More Dunkin Donuts at La Mer

La Mer Today: A Ghost Town with a Beach

Despite its ghost town status, La Mer still holds an allure for those intrigued by its story. The beachfront remains open to the public, offering a surreal experience where you can enjoy the tranquility of the beach against a backdrop of abandoned urban development.
La Mer Beach

Abandoned Truck La Mer, Dubai


Why Car Hire is a Smart Choice for Visiting La Mer

For those curious enough to explore La Mer, hiring a car from Rhinocarhire offers a practical solution. Given the area’s decline in popularity, finding a taxi can be challenging. With your own vehicle, you have the freedom to arrive and leave at your leisure, turning your visit into a hassle-free experience. Plus, with the rest of Dubai’s attractions within driving distance, a rental car from Rhinocarhire allows you to seamlessly blend your visit to La Mer with other destinations on your itinerary.

Navigating to La Mer

La Mer is conveniently located and easily accessible by car. Just a short drive from Downtown Dubai, it lies close to other popular spots like the Dubai Mall and Burj Khalifa. Parking, which used to be a challenge during its peak, is now readily available.

Tips for Your Visit

  • Timing: Plan your visit during the day to make the most of the beach and for better visibility while exploring.
  • Safety: While La Mer is generally safe, always be aware of your surroundings, especially in less crowded areas.
  • Photography: The contrasting scenes of deserted urban spaces and the beautiful beachfront provide unique photography opportunities.


La Mer's transformation from a bustling beachfront district to a ghost town is a testament to the ever-changing landscape of Dubai. Although it no longer buzzes with the vibrancy it once boasted, it offers a unique, almost cinematic experience. Hiring a car from Rhinocarhire not only provides the convenience of exploring La Mer but also opens up the possibility of discovering more hidden gems in Dubai at your own pace. La Mer awaits, with its story of rise and fall, ready to be explored by those who seek the road less traveled.

Kellie Hodge
Posted: November 12, 2023 by Kellie Hodge
About the Author -

Travel writer, customer service guru, Kellie knows the ins and outs of car rental and always happy to share her knowledge on our blog. Favourite country to visit: Spain.

Last updated: Sunday, November 12, 2023
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