The devil is in the detail. With the recession biting car hire brokers have realised that it's that little attention to detail which might convince customers to choose their service over the other millions of alternatives.
For instance large European car hire provider Europcar has launched a new car hire customization service which will get cars matched to customers according to which hotel they are in, where they are staying overall and how long they are staying for.
The service has been launched in conjunction with Accor, a hotel website booking service. Accor customers who use Europcar will get a fifth off the normal car hire booking price as part of a special promotion.
The chief operating officer of Europcar, Rafael Girona, said: "We are delighted to take the partnership between these two companies to the next level.
"This new system will allow us to provide customers with a higher level of quality and more special discounts."
Accor’s director of transportation partnerships, Pascal Mergez, said: "This new service constitutes a milestone in the partnership between the two companies.
"This gives Accor the chance to offer its customers a new level of service that they have not offered before."
Europcar and Accor have been partnered for a long time and Europcar has also recently launched a new mobile internet service. The launch has come following figures that eight million people in the United Kingdom
alone book car hire on their mobiles. The service is specially designed to be easy-to-use remotely and will have neat features such as showing you the nearest car hire location if you are driving. The booking confirmation and any other information you need can also be sent straight to your mobile. Up until the end of November, Europcar will give customers who book on this mobile service 10% off.
At Rhino car hire we have also followed suit with the following great bits of detail. There is now a Drive Smart
website designed to help you get to grips with the rules of the road, no matter where you are in the world. In partnership with the AA we also have an excellent and useful route planner. The new look website has been given a thorough make over and now looks brighter and better than ever. Rhino has also branched out on airport parking so that we can use our expertise to find you a perfect place to park close to all of the UK's top airports.