Stroll down any seafront or tourist area of any of the UK’s or Europe’s holiday resorts and you can guarantee you’ll see a stand of postcards on sale but the days of this holiday essential could well be numbered if the latest survey from Skyscanner is to be believed.
According to the survey, only 6% of us holidaymakers can now be bothered to send a card to family and friends and that 6% mainly comprises older travellers.
So what’s the problem with postcards? Is it the fact that invariably they don’t come with stamps meaning you face the almost impossible task of finding a post office which in many countries is so obscurely signposted you haven’t got a chance. It surely can’t be that they’re out-dated, for postcard designers have toyed with the pornographic, the hilarious, the traditional and more so you’re bound to find one that’s suitable for the folks back home.
According to Skyscanner, it’s none of the above. Today it’s just as easy to post a picture on Facebook
or tweet them on Twitter
then share it with your friends. It’s another area of life where social media has steamrollered the traditional and for the even slightly technically minded, it’s easy to see why.
Tweeting a picture or posting it on Facebook is nearly instant compared to the cliché of postcards arriving after you have, meaning the recipient has heard all about your break before the now obsolete card arrives. You’ll also get feedback on your photo and comments, often instantly too for many people spend their lives permanently connected to social media.
It’s a lot cheaper as well for, in many countries you’ll find that the combined cost of a card and stamp will be in the region of a pound whilst many people have decided they don’t want to give up at least half a day to sit and write cards, especially as invariably the same message goes on each, no matter who the recipient, when they can hit ALL their friends with one post.
Still, there’s a little time for nostalgia. If you’re going on holiday soon, do us a favour; pick up a postcard, tell us what you’re doing and how your hire car has helped you make the most of your holiday. We’d love to hear from you and it may be the last swansong for the dear old postcard!